We’ve been in the game since 1998.
Tania M, Heart of the City 

People counting seems like pretty futuristic stuff, but we’ve actually been in the game since 1998. Back then, we were called Reveal, and we developed one of the world’s first computer vision people counting systems. We’ve been growing and innovating ever since.

It all started with curiosity. One question: ‘how many?’ But as time passed, we realised ‘how many’ was just the start. More questions developed, like, ‘why is that?’ ’Can we fix this?’ ‘Who’s using this?’ ‘Is this safe?’ And, finally, ‘How can we make this space better?’ Our curiosity grew, and our technology grew with it.

Countculture uses world-leading technology to monitor how people and vehicles flow through indoor and outdoor environments, with a minimum of 98% accuracy. So, when we’re asked ‘how many?’ we’re able to give a precise answer. And, from there, we can help businesses, councils, even governments with the next how: how to make spaces better, and futures brighter. With Countculture, it’s easy to see the bigger picture.

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AUCKLAND CBD WATERFRONT
Queen Street / Customs Street

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

Company

About

People counting seems like pretty futuristic stuff, but we’ve actually been in the game since 1998.

Find out more
AUCKLAND CBD WATERFRONT
Queen Street / Customs Street

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

Company

Team

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Our systems do not collect or obtain any personal identifiable data.
Tania M, Heart of the City 

Countculture specializes in counting and journeys, not surveillance. Our systems do not collect or obtain any personal identifiable data.

We obtain data by using overhead video cameras, but the video that’s streamed into our system is only used to translate what it’s seeing into data points – for example, if you walk under a camera, you’ll be classified as a pedestrian. If you’re on a bike, the system will note you as a cyclist, and soon. The video is deleted after the count is made.

So, we know it feels a bit weird, but rest assured that your fifteen seconds of fame will have to come from elsewhere. The system’s designed to respect your privacy while allowing organizations such as shopping centres, quick services restaurants, retailers, or governments to make informed decisions and create people-friendly spaces that allow our communities to thrive.

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AUCKLAND CBD WATERFRONT
Queen Street / Customs Street

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

Company

Privacy Counts

Countculture specializes in counting and journeys, not surveillance. Our systems do not collect or obtain any personal identifiable data.

Find out more

Ready to make space for the future?