Privacy policy


Countculture Limited (we, us, our) complies with the New Zealand Privacy Act 2020 and other applicable privacy and data protection laws when dealing with personal information.

Personal information is information about an identifiable individual (a natural person), and includes personal data, personally identifiable information and equivalent information under applicable privacy and data protection laws.

This policy does not limit or exclude any of your rights under the New Zealand Privacy Act 2020 or other applicable privacy and data protection laws.

This policy was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of our collection and use of personal information. We are happy to provide any additional information or explanation needed. Any request for further information should be sent to


We may change this policy by uploading a revised policy onto our website. The change will apply from the date that we upload the revised policy.

This policy was last updated on 12th January 2023

WHAT personal information DO WE COLLECT

Directly from you

We collect the following information directly from you.

When you fill in a contact or enquiry form on our website, call us, meet us in person or otherwise contact us, we collect your name, email address and any other information you choose to provide to us.

When you purchase products or services from us, we collect your name, email address, phone number, and any other information you submit to us for billing and order fulfilment purposes.

Some of the personal information that we collect directly from you may be mandatory and some may be optional. We will let you know which of these applies at the time we collect the relevant personal information. While you do not have to provide us with some of the information that we may request, this might mean that our products and services may not perform as well as they should, or that we may not be able to provide some parts of the website or all of our products or services to you. If you require further information about the consequences of not providing us with any information, please contact us at

Our counting systems

We specialise in counting and journeys, not surveillance.  Our video systems do not retain or store any personal information. We obtain data using overhead video cameras, but the video that’s streamed into our system is only used to translate what it’s seeing into data points – for example, if you walk under a camera, you’ll be classified as a pedestrian.  If you’re on a bike, the system will note you as a cyclist, and so on.  The video is deleted after the count is made.

Automatically when you use our website

When you access and use our website or related services we may automatically collect information about your device and usage of our website, products and services, including your IP address, operating system, browser type, time spent on certain pages of the website, pages visited and links clicked.

Some of this data is collected through third party tools and/or the use of cookies, web beacons and similar storage technologies. Please refer to our cookie policy below for further information, including information on how you can disable these technologies.

From third party sources

Where possible, we collect personal information from you directly. However, sometimes we may collect:

▲ personal information that is publicly available (e.g. through LinkedIn profiles or public directories)

▲ personal information from third parties where you have authorised this.

We may combine the personal information about you that we receive from third parties with the personal information we collect from you directly or with device and usage data we collect automatically when you visit our website.

How we use your personal information

We may use your personal information to:

▲ provide our website, products and services to you

▲ market our products and services to you, including contacting you electronically (e.g. by text or email for this purpose)

▲ improve our website, products and services

▲ respond to communications from you, including enquiries and complaints

▲ conduct research and statistical analysis (on an anonymised basis)

▲ protect and/or enforce our legal rights and interests, including defending any claim

▲ respond to lawful requests by public authorities, including to comply with law enforcement requirements, or

▲ for any other purpose authorised by you or applicable law.

Where your employer uses our point of sale systems, we use personal information collected through those systems for the purpose of providing those systems to your employer.

We may transfer your information in the case of a sale, merger, consolidation, liquidation, reorganisation or acquisition.

You can stop receiving our marketing emails by following the unsubscribe instructions included in those emails or contacting us at

Disclosing your personal information

We may disclose your personal information to:

▲ another company within our group

▲ any business that supports our website, products and services, including any person that hosts or maintains any underlying IT system or data centre that we use to provide our website, products or services or that we use to process payments

▲ third parties (for anonymised statistical information)

▲ professional advisers e.g. accountants, lawyers or auditors

▲ a person who can require us to supply your personal information (e.g. a law enforcement agency or regulatory authority)

▲ any other person with your consent

▲ any other company in the case of a sale, merger, consolidation, liquidation, reorganisation or acquisition

▲ any other person authorised by applicable law.

Also, we may share information about your use of our website with our trusted advertising and analytics partners through the use of cookies, web beacons, and similar storage technologies. Please refer to our cookie policy below for further information.


A business that supports our website, products and services may be located outside of New Zealand (the country where we are incorporated) and also outside of the country where you are located. This means that the personal information we collect may be transferred to, and stored in, a country outside of New Zealand and the country where you are located.


As required by applicable law, we will take steps to keep your personal information safe from loss, unauthorised activity, or other misuse. We implement appropriate technical and organisational measures to ensure a level of security appropriate to the risks inherent in processing personal information.


Subject to certain grounds for refusal under applicable law, you have the right to access your personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.

Where you request a correction, if we think the correction is reasonable and we are reasonably able to change your personal information, we will make the correction. In all other cases, we will take reasonable steps to make a note of the personal information that was the subject of your correction request.

If you want to exercise either of the above rights, email us at Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information to be corrected and the correction that you are requesting).

Subject to applicable law, we may charge you our reasonable costs of providing to you copies of your personal information or correcting that information.


While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk.

If you follow a link on our website to another website, the owner of that website will have its own privacy policy relating to your personal information. We suggest you review that website’s privacy policy before you provide personal information to that owner or website.


We use cookies (an alphanumeric identifier that we transfer to your computer’s hard drive so that we can recognise your browser) to monitor your use of the website. You may disable cookies by changing the settings on your browser, although this may mean that you cannot use all of the features of the website.


The personal information that we collect and use will not be kept longer than necessary for the purposes for which it is collected, or for the duration required for compliance with applicable law, whichever is longer.


If you have any question about this privacy policy, or our privacy practices, or if you would like to request access to, or correction of, your personal information, you can contact us at