Sales tell you how much a store took. They do not tell you how many chances it had. Conversion rate, the share of visitors who buy, joins the two, and it is the clearest way to see whether a store is short of customers or short of the staff and stock to serve them.
The simple formula
Conversion rate is transactions divided by visitors, for the same store and the same hour. A store with 400 visitors and 100 transactions in an hour converts at 25%. The formula is easy; the hard part is getting a visitor count you can trust and lining it up with sales hour by hour.
Get the visitor count right
Count Pod AI Sensors mount overhead at each entrance. Count Once virtual zones count genuine entries and ignore people walking past the door in a mall, and direction-aware counting stops a visitor being counted twice on the way out. Overhead cameras look straight down, so they do not see faces, and no images leave the device.
Join it to sales and rosters
Pulse Analytics connects to your point of sale and rostering systems, so visitors, transactions and staff hours sit together by store and by hour. That makes three numbers easy to read side by side: conversion, visitors per staff member, and sales per visitor.
Use it to staff the right hours
Conversion often drops in the busiest hours, when there are too many visitors for the team on the floor. Seeing visitors per staff member by hour shows where an extra person at 2pm on a Saturday would pay for itself, and where rosters can be trimmed without losing sales.
Compare stores fairly
A flagship in a busy mall and a suburban strip store will never have the same sales. Conversion and sales per visitor let you compare them on equal terms, across a whole network in Australia and New Zealand.
Trust the gaps
If a store loses power or connection, the gap is backfilled automatically, or by our team, and it is always flagged. Reports never quietly mix estimated and counted hours.
Questions retailers ask
Can you connect footfall to sales and staffing? Yes. Pulse Analytics connects to your POS and rostering system.
Do we need to buy hardware? No. Hardware is supplied on an operating rental, with private 4G and support under an enterprise SLA.
Do you support retail stores in Australia? Yes. We work with retailers across Australia and New Zealand, from single flagship stores to national networks.
