The challenge
Auckland's centre is changing fast, with public and private investment on every block. Heart of the City exists to make sure the centre succeeds, and its clearest measure of that is how many people are there. Manual counts, someone standing on the road for half an hour, were never accurate or continuous enough to show a trend.
The approach
Countculture pedestrian count systems were installed in public spaces across the city centre. The systems count movements, not people, and collect no personally identifiable data. Heart of the City looks at the counts every day and tracks trends over months and years.
The result
The team knows where people are and how many are there, continuously, and can see trends over time through the transformation.
City Pulse demo, shown on Auckland open data. See City Pulse
“Accurate data is where we see huge value. We look at our pedestrian counts every day and we can start to really see trends over time.”
Heart of the City, Auckland
